

ESPN Ads Aim to Lure Americans into Watching Euro 2008
By: Laurie | May 14th, 2008ESPN has unveiled its new ad campaign for Euro 2008, and I like it.
They currently shine the spotlight on five teams: Portugal (pictured),Greece, Italy, Spain and Germany. And while I am personally quite offended that there is no France ad, I have to admit that I appreciate what they’re trying to do, which is to highlight the beauty of the different teams’ styles.
One interesting thing about these ads is that they seem to be aimed at American soccer fans, as opposed to the MLB and NFL Bubbas, who probably wouldn’t be watching anyway.
The other ads can be seen at our Euro 2008 page. And while you’re there, bookmark our main Euro page. You’re going to want to be spending a lot of time there over the next six or so weeks. Trust me on this.
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