Ajax Clothes The People AgainBy: The Offside | May 9th, 2013
Ajax has some of the best – or at least community-immersed – kit launches of any club in the world. A couple of years back they brought out the new kit by crashing a pick-up match in the park with a camera crew, then handing over the shirts to the players they’d just….treated kindly. Several years ago they did a shirt swap in downtown Amsterdam. This time, they dropped off the new shirts themselves; Danny Blind, Siem De Jong and Kolbeinn Sigthórsson showed up as the delivery men. The woman with the rollers adds a nice touch.