Puma Bows to the Power of the People
By: chris | June 23rd, 2009
Have you ever seen your team’s new kit and felt the inexplicable sudden urge to go shopping at Abercrombie & Fitch, or some other less-than-stylish retail outlet? Chances are you have, and despite you being the one who’ll shell out the big bucks for the kit and will be staring at it for the next 8-9 months, there’s not a damn thing you can do about it.
Luckily for Feyenoord, that wasn’t the case. Puma initially changed their traditional kits substantially for the upcoming season and Rotterdammers were none too happy. Easy fix: Puma just changed it.
The picture above is the original 09-10 Feyenoord jersey, a take on the classic two-tone white & red with two alien tentacles reaching down the clavicles – ditto for the green and black away. It’s not quite pretty, is it? (Though it’s certainly better than last year’s collars from the centenary if you ask me.) And with this being Puma’s first year of the kit-making contract, they wanted to make a good impression. So when the fans were unhappy with the kit they’d be wearing to games, and particularly this kid…
…they went back to the drawing board. Well, more the “coloring board”, as the design is still similar but they’ve been colored in – presumably they hired the kid above for this daunting task – so that the tentacles are unidentifiable from afar.
And in the process they did a little PR damage control, sitting the jersey on a dock in front of a crane and a cargo bin, an obvious ode to the culture of Rotterdam’s working-class ports and subsequently Feyenoord’s traditions. A picture says a thousand words, and in this case it says…“we @#$%ed up”.
So if you dislike your team’s kit and it’s made by Puma, just write them. They just might change it.
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Category: Dutch Eredivisie
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Comments | Add your comment
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If I’m being honest, I prefer the original.
Posted from
Ireland
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Yeah, what’s wrong with the first ones? The red/whites, at least.
Posted from
United States -
Mexican team Pumas de la UNAM also have their kit made from Puma. I’m hoping for the best!
Posted from
United States -
I think Puma makes some of the best cut kits around.
I’m not the type of person to buy/wear a jersey, but Bordeaux’s blue kits almost forced my hand. However, it is practically impossible to purchase the 3rd kit (blue/pink), so I just gave up.
I’m sure that little kid’s parents are really nice people…
Posted from
United States -
Why did the main sponsor change in the process?
Posted from
United States -
Puma make the Spurs kit and this year’s is going to be a proper shitter. I don’t know what we can do to change it though, it’s not officially released till tomorrow even though the fans unearthed all the pictures a few weeks ago.
Posted from
United States -
Good for the Fans and Puma. A good move to remove those tentacles.. Some new jerseys recently have had this ’sailor suit’ look.
Kappa have made the best looking tops in the last couple of years.Posted from
Canada -
Portugal has had some piss a** ugly jerseys that I have had to live with many years…
Posted from
United States -
@ BootsnAll: To be brief. The first sponsor “FORTIS” has gone bankrupt so Feyenoord had to look after a new shirtsponsor (ASR)
Posted from
Netherlands -
this is a stupid article. There are tons of uglier shirts in europe, and you pick a normal one to state your stupid comment on?! a shame there are writers like this on serious sites, who dont pay any respect to the base rules of news articles (being objectively, for example),and just making stupid statements. And whats up with the picture of the little boy, you use it like its about the shirt but that picture is from years ‘n years ago.
really, really bad article. a shame this guy gets to write
Posted from
United States -
The sponsor ASR is from FORTIS
Posted from
Netherlands -
haven’t you seen the commercial? Fortis ASR!
Posted from
Netherlands -
Please forgive my disturb.Good Luck For You!
GUCCI:http://http://www.googleguccisite.com/
Email: zhgen2009@sina.com
Posted from
China -
This view is very good, but each person’s view of things are different.Many people think that the older stuff better, but I do not think so.Recently I found a Web site selling nike dunk sb .I feel well.We will know something new has to do a very good after looking it.http://www.dunksky.com/
Posted from
Australia -
Standard is very important to choose a thing.Different criteria lead to different results.
Choosing shoes is the same rationale.Beautiful and comfortable standard of the majority ofpeople are basically.nike dunk sb shoe is consistent
with this standard.Regardless of the external and internal design would use this unique
technology. http://www.dunksky.com/
Posted from
United States -
You made some good points there. I did a search on the topic and found most people will agree with
Posted from
China -
You made some good points there. I did a search on the topic and found most people will agree with
Posted from
Australia
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