

Cristiano Ronaldo: He’s No David Beckham.
By: chris | November 10th, 2009
(That headline may crash Google. Apologies.)
The #7 Red Devil to Madrid train has treated the Spanish quite well so far. Whilst Cristiano Ronaldo appears irreplaceable and integral on the pitch, GoldenMcNuggets was irreplaceable off of it. In the club shops, on clothing store racks, plastered on billboards – Beckhamania did more for Spanish finances than anything since gold bullion.
Real expected a similar effect once they signed CR9, which is why they felt so comfortable spending so much cash on his rights. They were wrong. By quite a bit.
By percentage, the expected rise in revenue after the acquisition of Cristiano Ronaldo versus the actual increase via Sir David Beckham:
CR9: 3.5%
DB23: 27%
The sale of CR9 kits versus those of DB23: -75%.
A marked decrease in both respects.
Those interested in these things cite the economic crisis as the main cause for the lack of boom. The crisis, without getting into snoozenomics, has hit Spain particularly hard and surged the unemployment rate up near 20%. In times like these, football kits aren’t particularly high on the list of priorities.
But I gather there’s another reason why: David Beckham is likable; Cristiano Ronaldo is not. And this is aside from the typical fangirl/boy gushing or teen magazine worship of David’s looks. David Beckham is a nice guy, the consummate professional, an affable public figure and, lastly, still a quality footballer – even if his wife is a bit odd. Cristiano Ronaldo is an arrogant egomaniac with a reputation as a whiner, diver and unprofessional teammate. In essence he’s Bizarro Beckham.
And, if you consider the fangirl/boy crushes a wash, this makes all the difference. Proving once and for all…nice guys do finish first.
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