ESPN Gets Its Premier League Ads Right

By: chris | August 20th, 2009

I think by nature, sports advertisements have to be overdone. Not everyone is going to get the subtleties and, more often than not, they’re targeting the casual fan rather than the hardcore supporter, who will show up regardless. But some go a little too far, such as this Champions League promo from last year (as well as the ridiculous advert below it). ESPN, however, seem to have gotten it right in the first go around.

The ad on top is simple, yet well done. They took a bunch of footballers and fans doing…football things…and set it to what is now a tried and true football soundtrack – The White Stripes’ Seven Nation Army sung by fans. The gravelly voice saying “the best soccer in the world is now on ESPN” might be a bit over the top, but by and large, it’s a pretty good advertisement.

The second one….well, it’s just brilliant.

And suddenly, I would like to watch the Barclay’s Premier League on ESPN.

* – Little known fact: the guy standing at the bus stop with the Wolves flag is actually Daryl.

[Thanks to Alexander for the tip.]

	Soccer Forums	Team/International Results

Category: English Premier League

Tags: ads, advertisements, English Premier League, ESPN

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• Jack |  August 20th, 2009 at 6:30 pm

  
  
  

  I must agree, pretty brilliant stuff.

  Posted from United States

  

• tOmmy wOng |  August 20th, 2009 at 6:53 pm

  
  
  

  Unreal, who would’ve thunk it?

  Posted from United States

  

• Ryan |  August 20th, 2009 at 8:07 pm

  
  
  

  You can really tell which one was made for American audiences.

  I like both though.

  Posted from United States

  

• robski |  August 20th, 2009 at 8:13 pm

  
  
  

  All I gotta say is…its about time =D

  Posted from United States

  

• Johnny |  August 20th, 2009 at 8:28 pm

  
  
  

  re: the guy standing at the bus stop with the Wolves flag is actually Daryl.

  I’ve always felt that Daryl (if that is your real name, “Krazy George Henderson” ) would eventually make another public footy cheer appearance.

  Posted from United States

  

• Joe |  August 21st, 2009 at 6:05 am

  
  
  

  So, this is in the USA, right?

  Posted from United States

  

• Al |  August 21st, 2009 at 6:19 am

  
  
  

  Fantastic! For the record, who’s Daryl?

  Posted from United States

  

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