PLTV: English Premier League Has Plans For Its Own TV Channel

By: Daryl | December 17th, 2008

The English Premier League is threatening to launch its very own TV station, if the bids they receive for the 2010-2013 rights don’t meet expectations. That’s a scary prospect for would-be broadcasters, and possibly for viewers too.

The “Invitations to Tender” (business-suit speak for “How Much You Got?”) documents were sent to potential broadcasters on Monday, and bidding will begin in the next few weeks. The usual suspects will bid: BSkyB, Setanta, BBC (good luck), ITV and maybe even ESPN this time. But if the bids don’t match the Premier League’s no doubt redonculously big figures, the league could just go solo with their own channel.

Here’s a mysterious Deep Throat quote from The Independent:

“PLTV would be a big step and it is not the first-choice option,” said one source. “But it is absolutely feasible, if not perfect. If that is the route the League and its clubs need to take to secure these important revenues going forward, it will happen. You could say it’s been on the shelf for a while, and it’s getting a dusting down.”

Here’s what what was paid for the 2007-2010 rights, UK companies first:

Sky: 1.314bn (billion!) 92 games per season.

Setanta: 392m for 23 games per season

BBC: 171.6m for highlights

Overseas: 650m

Grand Total: 2.7bn

There seems to be some agreement that Premier League TV rights are relatively recession proof. So it probably won’t come to this. But if it did… then PLTV would begin broadcasting in 2010.

How would it work?

Rather than having the money up front from the TV companies, the newly formed PLTV would have to sell its own subscriptions and advertising. Whether this would mean a monthly subscription or a pay-per-game basis isn’t clear. Depending on what they charge (How much would you be willing to pay per month? How about per-game?) then at least the one good thing is that at least all the games would be in one place.

But want know what I think? I think they’re bluffing. I think this is a message to the TV companies to say “We know there’s a credit crunch/recession/depression/whatever on. We just don’t care. Pony up some cash people”.

And they probably will.

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dave stopher

I think that is a bad idea!!!
dave stopher

I think the Premier League own channel could just cause a further cost to customers!!!
mele419

That's just stupid. Their ratings will drop significantly and piracy will reach an all-time high.
matt

yea i could see that. i have the nba network, but that just picks up on local/regional broadcasters so you get the homer calls and all that. of course they don't show that many games on nba network. i dont know too much about nfl network since i dont ever get to watch it but i'd assume they'd of gotten flayed by sportswriters and bloggers if it was too hackish. no league is more image concious than the nfl and if theyre not doing it (too much) i would hope the prem would see that as a model and follow suit.
Daryl

Yeah, that's a good question Matt. The Independent story really only addresses the UK market, but it could be that PLTV (if it happened, which is probably won't) would be worldwide.

If the Premier League are really so worried about pirate streams and the like, this is also an opportunity for them to have full control over broadcasting their content. If they're smart they'll offer subscriptions to watch online too.

Major worry I have is how cheesy the production could be. Sky/Setanta/BBC/Fox Soccer etc are at least free to criticize players, teams etc a bit, but I'd be worried that PLTV would be hyper-conscious of image and be a bit infomercial-esque.