Brand Beckham: The Best Ever?

After 10 years of commercial wedded bliss, the money-spinning David Beckham & Pepsi marriage is finally over.

The man’s had basically a film career with all his fizzy drink ads, playing cowboys and surfers and gladiators. And sometimes even a footballer. Much cash has been pocketed and many cans of pop sold, but nothing ever lasts for ever.

The majority of newspapers have gone for the obvious headline, and a bit of speculation about whether Brand Beckham is on the decline.

And maybe it is, a little. Despite the extra buzz generated by the loan move to Milan, Beckham will probably never hit the peaks of his time at Man Utd and Madrid.

Becks has still got plenty of marketability left in him, as evidenced by all his other high profile contracts (like getting photogrpahed in his grundies for Armani). But his commercial activity will inevitably wind down over the next few years.

The big question is… when Beckham finally hangs up his footballing and advertising boots, who will replace him? I’d argue that though he’ll never be remembered as the world’s greatest footballer, we’ll one day look back on Beckham as the Pele, Maradona and George Best combined of advertising.

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Category: World Football