French Will Have to Pay to See Ligue 1 Games on TV

By: Laurie | February 13th, 2008

money.jpgIt’s money-grubbing! It’s undemocratic! It’s limiting less wealthy fans’ access to their beloved teams! It’s…it’s just like in the US!

Inara over at Lyon Offside has done a great job keeping English-speaking Ligue 1 fans aware and informed of what’s been going on the TV rights in France.

In a nutshell: The league wanted money. The TV folks didn’t want to pay it. Both sides played hardball.

Unfortunately, Canal+ were very unhappy with the absence of a real title race in France, and coupled with the lack of big players and the low amount of goals scored, Canal+ went around saying how they had spent too much money on French football and refused to commit a similar amount for their next deal. They had assumed – and rightly so – that no other French broadcaster could afford anything close to what Canal+ could offer, even if it was a much lower amount, like €450m.

But what the suits at Canal+ didn’t expect was the LFP’s controversial decision to split broadcasting rights into 12 “lots,” which suddenly made L1 much more affordable for smaller broadcasters, such as Orange. These lots basically split up coverage of L1 football into different groups of matches (such as Sunday games, Saturday games, magazine programs, etc).

The end result? More money for the league, but all twelve lots were bought up by only two companies: TF1 and Orange. And both are pay companies. This means, if I’m reading things correctly, that only ninety seconds of games can be broadcast on free channels. No, not ninety seconds per game. Ninety seconds per DAY.

At first I was shocked by this. It was great for the league, which really needs the money. But it’s so unfair to the fans who have supported the teams.

And then I remembered that in order to watch MLS (let alone any other games from around the world) I had to buy a package that included both ESPN2 and Fox Soccer Channel. A package that cost three times what my basic, soccer-free cable had cost.

I guess that for once when it comes to soccer, the rest of the world is catching up to the US.

Is this a good thing?



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Comments  

  • francois |  February 13th, 2008 at 7:55 am

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    Their going american on us…

    Posted from Canada Canada

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  • aja |  February 13th, 2008 at 8:57 am

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    horrible thing, i think. i grew up in buffalo, and i remember the fan outrage when the bills began implementing the system of blacking out local tv coverage of games that didn’t sell out of tickets. i think it’s a good way to piss off supporters, and when your supporters are actually club members…well, you just shouldn’t be pissing them off.

    Posted from United States

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  • Lucas |  February 13th, 2008 at 9:05 am

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    The comparison to the US is empty. Soccer in the US is the 7th or 8th most popular sport, maybe; thus TV availability is naturally limited (and ESPN2 is hardly a luxury package). US football, the #1 most popular sport by a long shot (as I assume Ligue 1 is most popular in France), is deeply entrenched on (free) network TV.

    I think a more apt comparison is EPL television rights in England, no?

    Posted from United States United States

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  • Lucas |  February 13th, 2008 at 9:07 am

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    @aja – I didn’t think about the blackout rule. I was also pissed as a kid when Dolphins games weren’t shown (though we went to plenty of games, and I continue to despise bills fans). I still don’t think it’s a wholly fair comparison.

    Posted from United States United States

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  • Corey |  February 13th, 2008 at 9:15 am

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    aja, another Bills fan on the site! Awesome. I to remember the blackout rule, I missed quite a few games even in Binghamton. It was a sad ruling.

    But Ligue 1 needs money, and without free television showing, doesnt that drive fans to the staidum?

    Posted from United States United States

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  • Jan |  February 13th, 2008 at 9:35 am

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    Corey: I don’t think that the absence of a Ligue 1 highlight show will drive fans to the stadium. Full matches had only been on Canal+ before I think. But what about winning new fans?

    Posted from Germany Germany

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  • Inara |  February 13th, 2008 at 9:35 am

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    Someone over at the BS forums was doing a comparison of L1 and MLS ticket prices and came up with this table. Some teams are incomplete, but it’s still an interesting look.

    L1: http://home.comcast.net/%7Erkane1226/ligue1.jpg
    MLS: http://home.comcast.net/%7Erkane1226/mls2.jpg

    Watching games in France are obviously gonna be more expensive, but the bigger the team, the pricier it gets. So it’s pretty expensive to bring your family to a game when you have to pay like $50-60 a head.

    Laurie also mentioned in an earlier post that most people attending the games are men, so I’m guessing most women and kids who follow football in France watch it from their home. Given that Canal+ has only penetrated 40% of the market, that’s a lot of people who can’t even watch highlights.

    It’s not much of a change than what it is now, but I was hoping that with the TV rights split, the free chains could have picked up one or two lots, which certainly would have been affordable.

    Posted from United States United States

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  • aja |  February 13th, 2008 at 11:30 am

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    lucas, you’re right, the comparison is not quite spot-on because of the sports’ popularity. also, do you really you despise bills fans, or just love to hate them?

    corey, i’m not sure if, overall, the blackouts drove more people to games, though i’m pretty sure that was the reasoning. but i’m not sure it works quite that way. and with this deal in france, i think it would end up alienating some fans who can’t afford to buy tickets.

    Posted from United States

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  • Lucas |  February 13th, 2008 at 11:40 am

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    @aja – I suppose I hate the bills more than the fans; I have one very lucid memory of walking through the parking lot at Joe Robbie after the Bills had beaten the Dolphins in the AFC Championship game (1989 or 90) and having hordes of grown men taunting me, a 14 year old kid. And I’m all “boo hoo hoo.” Of course it’s not real “hate” hatred, just, you know, sports hatred.

    Real “hate” hatred is reserved for the seattle sounders.

    Posted from United States United States

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  • Laurie |  February 13th, 2008 at 11:44 am

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    Real “hate” hatred is reserved for the seattle sounders.

    You mean those Sounders who kicked your Timbers’ collective butts this year?

    Yeah, I hear an inferiority complex can create intense emotions. ;-)

    Posted from United States United States

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  • Lucas |  February 13th, 2008 at 12:00 pm

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    Since you put it that way Laurie, I guess I don’t hate the sounders!

    Whatever are you going to do when your beloved flounders play your beloved beckhams in a real live major league soccer match?

    See you May 10th.

    Posted from United States United States

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  • Jon |  February 13th, 2008 at 12:41 pm

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    “Whatever are you going to do when your beloved flounders play your beloved beckhams in a real live major league soccer match?”

    Stare at 60,000 empty seats along with the other couple dozen people in attendance?

    Posted from United States

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