Just Pump it

The big news from the sports business world Tuesday is that Nike has gobbled up Umbro, which provides an excuse to post the best soccer commercial never to hit the airwaves. Slap on a Just Do It tagline and it works perfectly. Which teams may be impacted by the Swoosh deal? There is England’s national team, of course, as well as West Ham, Everton, Sunderland, Blackburn Rovers, Rangers and a bunch of teams you’ve probably never heard of but who will likely end up wearing the same boring kits that every other Nike-sponsored teams wear. And I’m not just saying that because Puma is kind enough to advertise on The Offside, but because Puma’s kits are infinitely superior.

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Category: World Football