Marco Materazzi Nike Commercial

By: Bob | September 20th, 2006

It is the moment we have all been waiting for. It is Nike’s turn to exploit the head butt that just won’t die. The shoe company has a new commercial out featuring everyone’s favorite villain/hero from the World Cup, Marco Materazzi. With so many fun things that could have been done to play up the Zinedine Zidane head butt, it is a bit disappointing watching what the marketing geniuses came up with in the video below. There’s nary a single mention of Zidane’s sister. The tagline in Italian translates to something along the lines of “Every athlete has his own inner armor.” In Materazzi’s case, that inner armor appears to be where most people’s grey matter resides.

	Soccer Forums	Team/International Results

Category: World Football

Tags: Football Commercials, head butt, Marco Materazzi, Nike, Soccer Commercials, World Football, zinedine zidane

« Potential Liverpool Owner Might be a Bit Distracted by his Country’s Coup | Home | Xabi Alonso is Getting Pretty Good at Long-Range Goals »

Subscribe   The Offside RSS Feeds

Print

Share

Comments  

• Will |  September 20th, 2006 at 1:05 pm

  
  
  

  Is that Zidane’s sister in the football gear?

  Posted from United States

  

• john |  September 20th, 2006 at 3:48 pm

  
  
  

  I like it.

  Posted from United States

  

• Simple7 |  September 20th, 2006 at 4:01 pm

  
  
  

  He can take on a truck but not Zidane? Something doesn’t add up.

  Posted from United States

  

• lazaro |  September 21st, 2006 at 8:23 am

  
  
  

  hmm, wonder what zidane’s adidas will come up with…

  Posted from United States

  

• Chris |  September 22nd, 2006 at 12:22 am

  
  
  

  Gotta dig the lineman in circa 1964 gear….

  Posted from United States

  

• Lulu |  September 22nd, 2006 at 9:15 am

  
  
  

  Uh, I hate to say it but that ad kinda, well, falls flat. I’m not using the suck word, but it was a close decision as to whether I would. Not precisely sure why I think it failed, but it didn’t work for this consumer.

  Funny ads are a gift in a harsh world (Aflack, I love you!) but that wasn’t a classic to my mind. And it has nothing to do with whether I think the guy is twerpy or not. It’s just lacking a certain je ne sais quoi. Whoops, that’s French isn’t it!?

  Oh, and kudos to Chris. Where indeed did they dig up that kit on the lineman? I had a flashback to my parent’s ancient old black and white t.v.! And a flashback to NFL Films of seriously classy awesome players like Bart Starr, Johnny Unitas, Y. A. Tittle and oh dear I’m getting all teary…

  Posted from United States

  

• jacob |  November 1st, 2006 at 6:10 pm

  
  
  

  ok Lulu ur dumb…..this is soccer not football u fool

  Posted from Canada

  

• sam |  November 1st, 2006 at 10:10 pm

  
  
  

  hm, that’s not the point

  Posted from Canada

  

• Harry |  November 28th, 2006 at 8:15 pm

  
  
  

  My god what a rubbish ad. i will wear my adidas with pride. i’m so glad that i’m not paying for nike’s ad budget.

  Posted from United Kingdom

  

• Gian Luca |  November 29th, 2006 at 3:15 am

  
  
  

  Yeah, that’s kind of stupid.

  I think they fired the guy who put the ad together.

  Posted from United States

  

• Gian Luca |  November 29th, 2006 at 3:17 am

  
  
  

  Funny, though, you all know whose was the last goal scored during a World Cup game, right?

  Posted from United States

  

Comments are closed