Meet Adi Dasler, Mr. Adidas. In Stop Motion.
By: Laurie | February 7th, 2008I spotted this over on 101 Great Goals and thought it was kind of cool. And the Guardian article that talks about it is even moreso.
Adidas’ new campaign, created by ad agency 180 Amsterdam, depicts a painstakingly reconstructed miniature version of Dassler’s original workshop shot using stop-frame animation. …
The camera moves past objects including a 1980s ghetto blaster, a reference to Run DMC helping to make the brand cool with the rap My Adidas; a skateboard signed by Mark Gonzales; pictures of Bob Marley and Oasis; and a Liverpool flag.
Some of the references to sports stars have been made obliquely as there are rights issues around using their actual names.A picture of some boxing boots is accompanied by the line “He made boxing boots for the greatest of all time”, a reference to Muhammad Ali, and mention is made to the creation of “Signature shoes for some of the most colourful tennis players to grace the sport”. …
The creators of the ad also had to make sure the Liverpool flag did not appear next to the picture of the Gallagher brothers because of their fierce allegiance to Manchester City.
Dassler’s workshop was recreated by 30 people and took more than a month to build.
The Liverpool-Man City thing makes me laugh. Let’s hope they realized the conflict before they made approximately 3 billion stop-motion shots to film the second or two these things would be onscreen.
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To add to the adidas story: Adi Dassler had a brother called Rudolf Dassler. Adi was the nerdy introverted type doing all the engineering of the boots, while Rudolf was extroverted and looking over the business side. The two were constantly quarreling with each other though, up to the point, that the two decided to break up the family business. Rudolf Dassler left adidas and started Puma. Maybe we’ll need to wait for the Puma stop motion ad to get this side of the story.:-)
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