Mind Blowing Social Experiment Of The Day

By: The Offside | August 31st, 2010
   

This is Sao Paolo, Brazil during the Holland-Brazil World Cup quarterfinal in South Africa. See if you notice something missing.

Explanation after the jump.

Answer: People.

São Paulo is not only the biggest city in Latin America but is also packed with people all over: The traffic is so regular that no citizen can catch a break during daytime, not even on Sundays.

This “Ghost Town” scenario is a unique view from the city, during Brazil’s final match on the World Cup, where everyone’s eyes got stuck on the TV broadcast.

Our experiment was simply to take motorbike ride over some famous (and crowded) city spots with an onboard camera during the event.

As most people couldn’t afford to miss the game we decided to show what was (not) happening in the outside world at that particular moment.

If you think it will be only possible to register these scenes in 4 years, remember that next World Cup is going to happen in Brazil…so maybe not.

For people having never been to Brazil, we understand the football mad culture through photos, reports and word of mouth. This video perhaps does more than all three combined. Eleven million people, nowhere to be found.


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Category Category: World Football
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  • Fantastic social analysis of what moves a country.

  • agiamba

    I have a good friend from Sao Paulo. Lives in the city, works in the city, and has a 1h15m commute each way...

  • Is this as crazy as giving your nation the day off when the national team is playing? Yes. Welcome to South America.

  • Anab

    Well if you go to any other city in Brazil it will be the same thing, u should also have filmed what was like 30 minutes before the game, total madeness and then everyone disappears!!!!!

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