Nike Continues Its Foray Into The Avant-garde

They tested the boundaries with Guy Ritchie’s point-of-view ads, and now they don’t even care to pitch you useless crap. No, they’ve gone artistic. Well, partially. They’re still ultimately trying to sell you crap. They did it with Luis Fabiano and his bee suit, a clip which had all the hallmarks of a Kubrick film attempted by a film school student (“what the hell just happened?”).

But how can one interpret rippling flesh to mean “you need Nike products, now gimme your @#$%ing money“? Given that we don’t speak German, we’ll have to crack the code ourselves. Let’s have a go, shall we?

Where would one find rippling flesh in this here the real world? How about a wind tunnel? Sure. And what if you were in the wind tunnel and needed to get to the other side – for a snack, perhaps (animal crackers sound good)? Well, as a mere human you could not push yourself through to the other side….but as a human wearing Nike brand products – and only Nike brand products – you most certainly could.

And there you have it: in order to run yourself to the other end of a wind tunnel for a snack, you need some goddamn Nike products.

[Dirty Tackle]

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Category: World Football