

Oldham: We Want A Lady! Wait, No We Don’t.
By: chris | February 16th, 2009
How does that famous quote go? “One small step for women, one giant leap backwards for mankind”? Or something like that?
Okay, maybe not, but that’s how it’s being muttered within the walls of Oldham Athletic these days. The club was in talks to have a certain Brazilian player make a pre-season friendly cameo- no, not Socrates, though he is still available upon request for League Two, Blue Square Premier and children’s birthday parties – for the sheer purpose of ratings and newspaperheadlinemakeability.
Except they canned the idea because said player, Marta, doesn’t have man parts.
Alan Hardy, who does something of unknown importance for the club, tells us most triumphantly just why Oldham decided to pull out of the ratings negotiations.
“There were discussions with a TV company who have done work for Channel 4, but in the end it wasn’t considered appropriate for Oldham to involve themselves in something that could bring ridicule to the club and the League.”
And in the next chapter of Alan’s book, How to Alienate an Entire Gender, we’ll learn how to convince a woman to spend the rest of her life barefoot and pregnant in the kitchen within just three dates! (Which she can’t pay for.)
Now that we’re back from 1953, it should be said Alan doesn’t proclaim “something that ‘deserves to’ bring ridicule to the club and League”, it’s just that sports are a culture bustling with machismo and certain fans, perhaps a large group of them, and even some players wouldn’t take well to a women suiting up with a group of lads – unless, of course, her name is Kathy Ireland, she’s spent most of the previous years adorning SI Swimsuit covers and Scott Bakula is playing the sympathy-inducing over-the-hill quarterback with one last chance at glory. So there could be a massive PR backlash to come along with all those ratings they were supposedly cooking up.
But what would be interesting is to get a definitive account of just why the club thought she’d bring ridicule to the club and League: is it simply because she’s a woman and thus the potential PR backlash? Or is it perhaps because she’s not just a woman, she’s also a phenomenal player – the best female in the world by some margin from what I gather, as three time world player of the year, and at only 22 – and that maybe, just maybe, she might look like a player Oldham Athletic could use…
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