Ride the Robbie Keane Train
By: chris | February 13th, 2009
Seems one can make a buck from just about anything these days, as long as someone is paying attention. Easy way to get people to pay attention? Plaster a giant red full page ad in a newspaper. That should do the trick well enough.
What Virgin Trains wants to throw in your face is their ability to shuffle you from London to Liverpool for only £12. Who could be the spokesman for such a campaign? There’s only one choice, clearly: Robbie Keane.
For clarification, one could go from London to Liverpool and back nearly 1.5 million times for the amount it cost to shepherd Robbie back and forth over the last half year. So that really is a bargain.
But there is a flaw in their campaign:
Though their claim that they can get you to Liverpool and back inside six months, however true, isn’t the greatest boast they could make – even if it does only cost 12 quid.
Color us unimpressed as well.
Now if they said it takes less time than it took Rafa to realize Robbie was a colossal waste of money, that’d be something.
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Comments
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the point about the flaw is irrelevant. the question is: how fast did robbie return to liverpool?
- very quick
so if they can make it even quicker. it means they’re damn fast!nice idea anyway:)
Posted from
Poland
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I think its quite a witty advert myself, fair play to them.
Posted from
United States -
I think its unlikely that Robbie Keane got paid for this. I don’t think it’s necessary to get approval to use someone’s name, unless you are implying approval from that person.
I think you can even use their picture without consent (so I could take a picture of Robbie and sell it on a t-shirt).
There again, I’m not a lawyer so I could be completely mistaken.
Posted from
United States -
so this is train-marketing humour
Posted from
Netherlands
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