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	<title>Comments on: The Beckham Marketing Machine Rears Its Ugly Head</title>
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	<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html</link>
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		<title>By: Rene Levesque</title>
		<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138334</link>
		<dc:creator>Rene Levesque</dc:creator>
		<pubDate>Fri, 09 Jan 2009 04:21:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138334</guid>
		<description>&gt;he’s the ultimate one-trick pony 

i like to compare him to a field goal kicker in american rules football.

Has anyone actually watched Becks in play in the 3-4th level MLS? He was the definition of mediocre. 

So if he comes back and proves us all wrong by being the kind of player he never really was, it means that his effort in the MLS where either half assed or that the italian league isnt as tough as is claims to be.
But he wont. If he could do it in the MLS, his chances of success now are slimmer than they ever were.</description>
		<content:encoded><![CDATA[<p>&gt;he’s the ultimate one-trick pony </p>
<p>i like to compare him to a field goal kicker in american rules football.</p>
<p>Has anyone actually watched Becks in play in the 3-4th level MLS? He was the definition of mediocre. </p>
<p>So if he comes back and proves us all wrong by being the kind of player he never really was, it means that his effort in the MLS where either half assed or that the italian league isnt as tough as is claims to be.<br />
But he wont. If he could do it in the MLS, his chances of success now are slimmer than they ever were.</p>
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		<title>By: Ryan</title>
		<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138247</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Tue, 06 Jan 2009 21:17:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138247</guid>
		<description>you know how they could really make a killing? charging players a fee to enter the showers with mr.beckham..
...i&#039;m looking at you borriello</description>
		<content:encoded><![CDATA[<p>you know how they could really make a killing? charging players a fee to enter the showers with mr.beckham..<br />
&#8230;i&#8217;m looking at you borriello</p>
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		<title>By: dp</title>
		<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138222</link>
		<dc:creator>dp</dc:creator>
		<pubDate>Tue, 06 Jan 2009 04:14:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138222</guid>
		<description>It&#039;s ludicrous at this point that he (or his handlers) should behave in such a manner...that&#039;s why Ferguson sold him in the first place, because though I despise old Red Nose on principle as a Liverpool fan, he has been successful because he has always recognized that no one player (even Ronaldo) is bigger than the game. When Beckham got to that stage, he shipped him off.  I love watching Beckham work and I could watch him take set pieces all day just to laugh at how much havoc he can still wreak with a dead ball, but it&#039;s shameful that he has allowed himself to become bigger than the game--precisely because he knows better.</description>
		<content:encoded><![CDATA[<p>It&#8217;s ludicrous at this point that he (or his handlers) should behave in such a manner&#8230;that&#8217;s why Ferguson sold him in the first place, because though I despise old Red Nose on principle as a Liverpool fan, he has been successful because he has always recognized that no one player (even Ronaldo) is bigger than the game. When Beckham got to that stage, he shipped him off.  I love watching Beckham work and I could watch him take set pieces all day just to laugh at how much havoc he can still wreak with a dead ball, but it&#8217;s shameful that he has allowed himself to become bigger than the game&#8211;precisely because he knows better.</p>
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		<title>By: alessio</title>
		<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138221</link>
		<dc:creator>alessio</dc:creator>
		<pubDate>Tue, 06 Jan 2009 03:31:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138221</guid>
		<description>Ugh, Marco. Did you see his &quot;debut&quot; against Chelski for the Galaxy? Ridiculous. They had like 3 cameras on him on the bench at all time, and a minute-by-minute update on his ankles.</description>
		<content:encoded><![CDATA[<p>Ugh, Marco. Did you see his &#8220;debut&#8221; against Chelski for the Galaxy? Ridiculous. They had like 3 cameras on him on the bench at all time, and a minute-by-minute update on his ankles.</p>
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		<title>By: Nolan</title>
		<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138216</link>
		<dc:creator>Nolan</dc:creator>
		<pubDate>Tue, 06 Jan 2009 02:07:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138216</guid>
		<description>The amazing thing about Beckham is football-wise he&#039;s not really anything worth paying attention to.  He&#039;s good at what he does but nobody watches the game to see free kicks and long crosses? At least other players who receive too much attention (such as Ronaldo and Ronaldinho..who have also recently passed through Milan..what does that tell you?) do so for their flashy play, even the game&#039;s other pretty boy can be fun to watch (and C. Ron will probably be playing for Milan when he&#039;s in his mid 30s).  But Beckham, there&#039;s a reason people are more interested in looking for nude pictures of him than youtube compilations.

And this is why most Americans don&#039;t understand the game.</description>
		<content:encoded><![CDATA[<p>The amazing thing about Beckham is football-wise he&#8217;s not really anything worth paying attention to.  He&#8217;s good at what he does but nobody watches the game to see free kicks and long crosses? At least other players who receive too much attention (such as Ronaldo and Ronaldinho..who have also recently passed through Milan..what does that tell you?) do so for their flashy play, even the game&#8217;s other pretty boy can be fun to watch (and C. Ron will probably be playing for Milan when he&#8217;s in his mid 30s).  But Beckham, there&#8217;s a reason people are more interested in looking for nude pictures of him than youtube compilations.</p>
<p>And this is why most Americans don&#8217;t understand the game.</p>
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		<title>By: Marco P.</title>
		<link>http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138212</link>
		<dc:creator>Marco P.</dc:creator>
		<pubDate>Tue, 06 Jan 2009 01:12:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.theoffside.com/world-football/the-beckham-marketing-machine-rears-its-ugly-head.html#comment-138212</guid>
		<description>A-fu**ing-men. 

Couldn&#039;t agree more. Both on the professionalism part and the hype around the loan deal. 

I&#039;ll admit I was skeptical in the past. I just couldn&#039;t understand why all the hype about a guy who, in my opinion, was only good for two things: get crosses in the box, and take free-kicks. Big whoop. 

Then came the Galaxy deal and the resulting Capello/Real Madrid benching business, and I got a newfound respect for the guy. He shut up, showed up for training, and eventually got back into the first team to help Madrid with La Liga. Kudos, because a rich, whiny, spoiled kid would have just been glad to get paid millions to sit around doing nothing.

And yes. Alas once again, a lot of media attention has been generated around virtually very little. Can Becks &lt;b&gt;significantly&lt;/b&gt; improve Milan&#039;s midfield? No. Can his passes magically turn Shevchenko into a scoring machine again? No. Yet on Sunday, when Roma and Milan face off at the Olimpico, all eyes will be pointed at him. How good his hair looks. What top his wife will be wearing.

The truth is the public loves to have figures to idolize, especially pretty ones. And while Becks&#039; retirement may pull all of this marketing crap away from &lt;i&gt;soccer&lt;/i&gt; world, we won&#039;t have heard the last of Brand Beckham just yet.</description>
		<content:encoded><![CDATA[<p>A-fu**ing-men. </p>
<p>Couldn&#8217;t agree more. Both on the professionalism part and the hype around the loan deal. </p>
<p>I&#8217;ll admit I was skeptical in the past. I just couldn&#8217;t understand why all the hype about a guy who, in my opinion, was only good for two things: get crosses in the box, and take free-kicks. Big whoop. </p>
<p>Then came the Galaxy deal and the resulting Capello/Real Madrid benching business, and I got a newfound respect for the guy. He shut up, showed up for training, and eventually got back into the first team to help Madrid with La Liga. Kudos, because a rich, whiny, spoiled kid would have just been glad to get paid millions to sit around doing nothing.</p>
<p>And yes. Alas once again, a lot of media attention has been generated around virtually very little. Can Becks <b>significantly</b> improve Milan&#8217;s midfield? No. Can his passes magically turn Shevchenko into a scoring machine again? No. Yet on Sunday, when Roma and Milan face off at the Olimpico, all eyes will be pointed at him. How good his hair looks. What top his wife will be wearing.</p>
<p>The truth is the public loves to have figures to idolize, especially pretty ones. And while Becks&#8217; retirement may pull all of this marketing crap away from <i>soccer</i> world, we won&#8217;t have heard the last of Brand Beckham just yet.</p>
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