The Future of Football: Ads & Fruit.By: The Offside | April 13th, 2010
Do you ever get the feeling making money is taking priority over the sport?
Better yet: do you ever not get the feeling making money has taken priority over the sport?
Here’s an eerie look into the future from Dutch visual artist Helmut Smits, who saw the opportunity to use the green grass of a football pitch as a greenscreen for commercial interests. Much like a futuristic movie with a society of drones, the results are downright horrifying because it doesn’t take a great deal of imagination to see it coming true.
It’s not all doom and gloom for football, though: should something ever happen where the world develops a paucity of building materials and an overabundance of fruit, there’ll still be a place to play football: