Top 25 Most Valuable European soccer clubs

By: Bob | September 19th, 2007

On the same day that UEFA head honcho Michel Platini laments the influence of money on football we learn which clubs in Europe have the highest commercial value. The advertising company BBDO are the ones who have come up with the list, which is based on evaluating brand popularity and image, as well as sources of business income. As you can see, they also take into consideration whether or not the club has a blog on The Offside.

BBDO’s Top 25 Most Valuable European soccer clubs, with brand value listed in millions of euros:

1. Real Madrid (Spain) 1,063
2. Barcelona (Spain) 948
3. Manchester United (England) 922
4. Chelsea (England) 828
5. AC Milan (Italy) 824
6. Bayern Munich (Germany) 727
7. Inter Milan (Italy) 715
8. Arsenal (England 712
9. Juventus (Italy) 709
10. Liverpool (England) 645
11. Lyon (France) 453
12. AS Roma (Italy) 441
13. Schalke 04 (Germany) 436
14. Ajax (Netherlands) 368
15. Rangers (Scotland) 332
16. Valencia (Spain) 319
17. Benfica (Portugal) 318
18. Celtic (Scotland) 315
19. Stuttgart (Germany) 288
20. Werder Bremen (Germany) 275
21. Porto (Portugal) 255
22. PSV Eindhoven (Netherlands) 242
23. Sevilla (Spain) 235
24. Villarreal (Spain) 234
25. Lille (France) 206

If you a numbers nerd, you will love nothing more than to compare the brand value of the top clubs versus their actual revenues. You might also want to contact me about helping me with my taxes. Numbers are scary.

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Category: World Football

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Kurt Munro

It doesn't seem that accurate. Man Utd was bought for 1.593 billion dollars (1.13 EUR).

I don't know how the NFL works, but the USA has a huge population and NFL is 1 big behemoth, whereas football has smaller self-contained leagues, with some of them paying more TV money etc etc to the teams in them, and some leagues being more popular than others.
Todd

The values are impressive! This also shows me how strong the NFL is.
Average value of an NFL team is $957 million (US Dollars)
Dallas Cowboys (Most Valuble) - $1.5 Billion
Minesota Vikings (#32 Least Valuble NFL Franchise) - $782 Million

I guess I'm suprised that number 11 (Lyon) through #25 (Lille) aren't worth more than they are (even with the exchange rate)... Shows what the power of strong sports league management, distrubution of costs, and parody, can do...