

Top 25 Most Valuable European soccer clubs
By: Bob | September 19th, 2007
On the same day that UEFA head honcho Michel Platini laments the influence of money on football we learn which clubs in Europe have the highest commercial value. The advertising company BBDO are the ones who have come up with the list, which is based on evaluating brand popularity and image, as well as sources of business income. As you can see, they also take into consideration whether or not the club has a blog on The Offside.
BBDO’s Top 25 Most Valuable European soccer clubs, with brand value listed in millions of euros:
1. Real Madrid (Spain) 1,063
2. Barcelona (Spain) 948
3. Manchester United (England) 922
4. Chelsea (England) 828
5. AC Milan (Italy) 824
6. Bayern Munich (Germany) 727
7. Inter Milan (Italy) 715
8. Arsenal (England 712
9. Juventus (Italy) 709
10. Liverpool (England) 645
11. Lyon (France) 453
12. AS Roma (Italy) 441
13. Schalke 04 (Germany) 436
14. Ajax (Netherlands) 368
15. Rangers (Scotland) 332
16. Valencia (Spain) 319
17. Benfica (Portugal) 318
18. Celtic (Scotland) 315
19. Stuttgart (Germany) 288
20. Werder Bremen (Germany) 275
21. Porto (Portugal) 255
22. PSV Eindhoven (Netherlands) 242
23. Sevilla (Spain) 235
24. Villarreal (Spain) 234
25. Lille (France) 206
If you a numbers nerd, you will love nothing more than to compare the brand value of the top clubs versus their actual revenues. You might also want to contact me about helping me with my taxes. Numbers are scary.
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