UEFA Cup’s Delusions of Grandeur

By: chris | July 7th, 2008

In an attempt to get out of the shadow of their much smarter, more handsome and successful older brother, the Champions League, the UEFA Cup will overgo a minor appearance change to get some goddamn attention. So they’re going to emulate the older brother and adopt the Champions League’s group stage of 4 teams, each playing one another home and away, as opposed to their 5 teams 5 games setup of yore. The more obvious change for the fans will be their name change proposal, hoping for a new UEFA Europa League.


‘The hope is that a refreshment of the name and brand can help achieve better results than we’ve seen in the UEFA Cup in the past,’ Rummenigge later told a media conference at UEFA’s Swiss headquarters.

‘There has been a general impression that it has become a second-class competition and that we should get back to how it was ten or 15 years ago.’

This is a noble move and it would obviously be wonderful to have two Champions League type competitions running simultaneously, leaving us with an embarrassment of viewing options every day of the week from September to May. However, you quite simply cannot up the quality of the tournament without upping the quality of the participants. Teams like Sampdoria, Racing Santander and Man City are nice and all, but they’re not Real Madrid, Bayern Munich and Chelsea.

The purists will stay, and they’ll appreciate the unique looks brought from various UEFA Cup teams, allowing the financially modest to realistically compete for a European title. But most fans want to see names. They want to see Lionel Messi, Fernando Torres and Francesco Totti. They also want to see teams with history like Manchester United and Barcelona take part, because those clubs have an aura about them. It’s that aura which brings people in, specifically the fringe fans. And there is a certain fear when one’s team has drawn “Barcelona”. Not so much when they’ve drawn Everton.

And thus the revenue. People will pay more to see the Champions League than they ever will for the UEFA Cup, regardless of the name. The money in football is not the same as it was 10 or 15 years ago and as ever, the gap is widening.

The UEFA Cup is the second competition and it shouldn’t try to be something it isn’t. Glorify the underdogs, the minnows like Getafe who have no business competing for continental glory, and embrace being the “tournament for the little people”. The UEFA Cup can aspire to be a five star dish with a new fancy name, but a new name can’t change the ingredients.




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Comments   |  Add your comment

  • Andrew C. |  July 7th, 2008 at 6:38 pm

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    Well, they *will* have Milan this year.

    Posted from United States United States

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  • BMatthews |  July 7th, 2008 at 6:46 pm

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    I think UEFA is basically the NIT of Soccer… it only still exists because it used to be prestigeous and now teams like Everton and *ahem* Milan can play in some extra matches.

    Posted from United States United States

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  • Phil M. |  July 7th, 2008 at 6:46 pm

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    I think the cup is harder to win with the amount of teams thinking they really have a chance plus the third place teams from the champions league dropping down. I think its just as exciting as the champions league.

    Posted from United States United States

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  • Rob |  July 7th, 2008 at 7:32 pm

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    The Not The Champions And Not The Runners Up Either Because They’re In The Champions League Oh And Not Third or Fourth In The Really Big Leagues But The Best Out Of Everyone Not In The Above Trophy really isn’t gonna have the same ring to it is it?

    UEFA want the UEFA cup to have the same prestige it had 15 years ago? They would have to undo what they’ve done in the Champions League. The reason the UEFA cup is such a secondary competition these days is because all-and-sundry get let into the Champions League. They sold the UEFA cup out when they started letting runners up in the Champions League instead of chucking them in the UEFA cup. Its made the Champions League the most smugly prestigous club trophy there is, but it has made a mockery of the UEFA cup, and there’s no going back.

    Posted from United States

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  • Jan |  July 7th, 2008 at 8:01 pm

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    Rob: Amen.

    + The millions pumped into the few CL clubs is hurting the domestic leagues. UEFA can’t give the UC its glamour back without reducing the CL again, but the least they could do is take some of the CL millions and redistribute it to the UC, like all domestic leagues with centralised TV rights marketing do.

    Posted from United States

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  • Phil McThomas |  July 7th, 2008 at 8:20 pm

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    What’s in a name? that which we call a rose
    By any other name would smell as sweet;

    Or, “New Name, Same Bad Smell”: http://soccershout.com/2008/07/08/new-name-same-bad-smell/

    Posted from United States

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  • Steven |  July 8th, 2008 at 1:27 am

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    Uefa Cup > Champions League.

    In the CL, you can expect the same every year: Man U, Chelsea, Milan, some random spanish team. That’s it.

    Posted from United States

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  • Jon |  July 8th, 2008 at 11:45 am

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    Yep. Steven is right, in my opinion. I realize we’re in the minority, but I prefer the UEFA Cup to the CL. More entertaining and interesting.

    Posted from United States

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  • Greg |  July 8th, 2008 at 11:58 am

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    Expect the same at what level, guys? The group stages? Maybe, somewhat. The final? No. Besides, can’t the same argument be made for the majority of leagues out there as well? Can’t you expect generally the same cream to rise to the top of the crop year in and year out? What level / league of football do I watch where parity (and not simply widespread mediocrity) is king?

    Posted from United States United States

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  • roswitha |  July 8th, 2008 at 12:30 pm

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    The 2006-07 UEFA Cup final between Sevilla and Espanyol was way more interesting than the Champions’ League final, and Zenit were absolutely amazing in their campaign in 07-08, especially against a Bayern that actually started caring about their chances in the semis. Fair play to Rangers for their success, but I don’t think anyone would have found a Fiorentina-Zenit final wanting in entertainment when compared to the match in Moscow this year. In fact, I don’t think the Rangers-Zenit final was all that bad, either [on a purely quantitative level, it had more goals scored during the run of play]. I think a discussion of “level” when comparing the CL to tournaments like the Copa Libertadores, or the last couple of editions of the Vase, becomes academic, or a matter relating to non-footballing factors. I followed Fiorentina through the knock-outs of the Vase last year, and there was some gripping football on display.

    Posted from India India

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  • roswitha |  July 8th, 2008 at 12:32 pm

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    way more interesting than the 2006-07* CL final.

    Posted from India India

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  • alessio |  July 8th, 2008 at 12:47 pm

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    Rob, I agree with you. The CL needs to be cut down, not expanded.

    Posted from United States United States

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  • Steven |  July 9th, 2008 at 8:46 am

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    Alessio’s spot on. And fuck those group stages. Let them battle it out like it used to be.

    Posted from United States

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