Wayne Rooney Needs to See This Commercial

If you’re a newish brand trying to crack the three stripe, swoosh and leaping-cat dominated market of football boots, then you need to come up with something a bit different. Like Nomis have with the video below, which takes aim at the more famous companies and the effects their products and their tyranny of endorsements can have on a player’s career.

Titled “Damn Boots,” it’s a little reminder that just because certain players are paid wheelbarrows of cash to wear certain boots, that doesn’t mean those boots are a good choice. They’re talking to you and your delicate metatarsals Wayne Rooney. See below.

Another novel part of the Nomis campaign is The Right Boot Store in Berlin. Basically the idea is that Berliners can go into the store and get a right boot for free. Then they test the right boot out in comparison to their (presumably swoosh, three stripe etc branded) left foot, and if they like it enough they go back to the store and buy the other one.

Clever.

But no use to poor old Titus Bramble I’m afraid, or anyone else with two left feet.

Some Related Stories:

Category: World Football