You, Too, Can Smell Like Liverpool FC

By: chris | October 16th, 2008
   

In their neverending quest to find transfer funds emanating from somewhere other than the wallets of Tom Hicks or George Gillett, Liverpool has decided to tap up you, the fan, to aid in funding their next mediocre purchase.

Introducing L4Men (seriously), an aftershave for, you guessed it, men – clever lot, they are. Allowing you to smell like your heroes: the late-game glory of Steven Gerrard, the grit and determination of Jamie Carragher, the Anfield grass stains of Dirk Kuyt, and the ball sweat of Javier Mascherano.

EPL Talk broke the news:


Named L4Men, the aftershave will be available exclusively through the club’s stores after it was recently debuted at the Liverpool Style Awards and was modeled by captain Steven Gerrard.

Query: How does one “model” aftershave?

Second thought, don’t answer that.

So if you’re looking for the perfect Christmas present for a Liverpool fan, get to a club store. Yes, it’s being released for Christmas which is, unsurprisingly, just before the January transfer window opens. And you thought we were joking.


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  • Rick
    does the 4 stand for 4th place?
  • dp
    liverpool fan here.

    /facepalms
  • Question: Is this the Liverpool scent pre- or post-game showers? The answer to this question could affect marketability.
  • Rob
    I couldn't think of anything I want less for Christmas tbh.
  • elle
    that's like something you give your worst enemy...and even then only as a gag gift
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